Attracting Marketing Freshers on a Budget: How Can We Reach the Right Candidates?

Hi, I am a junior-level HR professional in an international organization. We are looking to hire more marketing freshers, but I am unsure of how to attract the right candidates. We have budget constraints and cannot afford to invest heavily in recruitment. Can you please provide me with some ideas on how to effectively reach potential candidates without significant financial resources? Thank you.

Hi,

You can go for campus recruitment at some of the reputed institutions since you require freshers only. You can easily identify potential candidates through your interview techniques.

JK.

Dear Sir,

If you are looking for good people, consider the following steps:
1) Pick up the newcomers/freshers.
2) Mold them as per your organization's culture, ethics, and requirements.
3) You will get productive employees.

This process may take longer, but it is very effective. Always invest in manpower as it helps you and your organization in the long term.

Regards

Hi,

This is a very serious and significant question, my friend, especially in today's times. One of the major problems in Indian industries, public sector, or government sector is that many people are not in the right positions with the correct profiles and responsibilities, despite having potential, skills, and qualifications.

If you have limited budgets for recruitment, it is advisable to have a detailed discussion within your organization about the positions and work details, and seek assistance from senior HR professionals for action plans. Additionally, you can explore the option of engaging with various HR consulting agencies.

Regards,
Gaurav

Dear Rosalindyana,

There are lots of ways to recruit people, and that has been discussed a lot of times on this site. The best way to hire freshers (as you have mentioned) would be through a campus drive. You can choose the best candidate from those available. If you still need clarification on this, feel free to reach out to me.

Thank you.

It depends on the budget of your company. Obviously, job portals will help you a lot. Another option can be through campus recruitments, but again, it is time-consuming. If your company is ready to invest, then place an ad in the newspaper.

When searching for candidates on websites like naukri.com or timesjob.com, you will find perfect candidates for the role of marketing executive.

Mr. Durga Mahesh,

After some interaction, we can judge one's ease of work, his attitude towards work, and aim in life. How important is work for him? How important is success for him? The person who is ready to take on challenges in life, who has the will to do hard work, is the right person.

In the case of freshers, there may be instances where someone pretends to be a hard worker but when hired, may not perform up to the mark. In order to avoid this risk, always consider taking freshers for a specific period, such as asking them to sign a bond for 6 months.

Hi! If your company is interested in hiring where money is not a constraint for hiring the best option for hiring fresher in marketing would be:

1. Campus Selection (would need to design your selection process)
2. Can opt for a good consultancy that has actual experience in hiring freshers (there would be plenty of consultants who would like to get associated but find out the right one who would actually be able to DELIVER).
3. Start calling from the job portal that is available with you.

Amit...