Need Help with Strategies for Re-launching Frito-Lay Dips for My MBA Presentation

Hello dear friends,

I'm Archana, pursuing an MBA. I have a product launch presentation on Saturday in my college. I have chosen to re-launch a product called FRITO-LAY DIPS as it is not in the market now. I need your help on how to go about it and various strategies I can use to re-launch it successfully.

Waiting for your reply.

Thank you.

Hi Archna,

You should identify the segment for which you intend to introduce the product. The product must meet the specific requirements of the customers, not only meeting their expectations but also delighting them. Describe its quality, benefits, features, cost, compare it with the competitors' products, and mention post-delivery services to successfully launch the product. The level of attraction depends on the convincing power.

Today, the customer is not only the king but also the decision-maker. You can also offer some coupons to ensure the success of your launch. Your commitment to quality is the foundation for capturing the market.

Regards,
Bhardwaj
Email: rbsohal@gmail.com

In addition, you need to have a target audience, as every product does. Don't make a product for everyone. Also, try to differentiate your product by highlighting a unique USP of your product.

All the best.