There is an important distinction between effectiveness and efficiency in managing. Effectiveness is doing the right things. Efficiency is doing things right. The general principles of effective management can be applied in every field, the differences being more in application than in principle. The Manager's functions can be summed up as: Forming a vision. Planning the strategy to realize the vision. Cultivating the art of leadership. Establishing institutional excellence. Building an innovative organization. Developing human resources. Building teams and teamwork. Delegation, motivation, and communication. Reviewing performance and taking corrective steps when called for. Thus, management is a process of aligning people and getting them committed to work for a common goal to the maximum social benefit - in search of excellence.