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RETAIL MANAGEMENT
Retail Principles
Become a good retail planner and decision maker while learning strategies for adapting to change. Explore the following areas: strategic planning, contemporary challenges, store location, retail institutions, franchising, and electronic retailing. Explore career paths available in retailing.
Retail Demographc/Logistc Mappoint
Create maps using road and data information. Import information and graph it with MapPoint software. Identify the uses for such maps, which include service and delivery planning, targeted mailing lists, and sales and territory analysis.
Retail Problem Solving
Decrease the subjectivity and emotional reactions associated with problem solving and decision making by learning a systematic, conscious, and visible approach to these important managerial functions.
Retail Marketing Principles
Explore marketing principles as found in the American business system, with an emphasis on consumer behavior, consumer and industrial products, distribution, market research, market segmentation, promotion, pricing, and international marketing.
Microcomputer Retail Business Applications
Gain an overview of Microsoft Office software and its five major applications: Microsoft Word, Excel, Access, PowerPoint, and Outlook. Also gain an understanding of Windows operating system and Internet Explorer. Successful course completion will assist in the preparation for core MOS certification.
Oral/Interpersonal Communications
Practice the necessary skills for effective speech delivery, listening, assertiveness, conflict resolution, teamwork, and general interpersonal communication.
Psychology of Human Relations
Examine the principles of interaction as applied to human relations at home and on the job. Explore topics such, as self concept personality development, learning, motivation, emotions, stress, human relations processes, and special relationships.
Retail Sales Principles
Apply fundamental selling principles in a controlled setting. Through the use of videotaped role playing and structured experiences, demonstrate the ability to approach, secure desire, handle objections, and close the sale. Examine the characteristics of a successful salesperson, buyer behavior, communication styles, ethics, and international sales.
Retail Merchandise Management
Learn how to manage retail inventories. Review the elements of planning and control from the perspective of profit performance in a retail enterprise. Analyze sales and gross margin performance and their relationship to markups, markdowns, stock turns, cost of goods sold, and open-to-buy. Apply basic theories of merchandising to the current retail environment.
Retail Visual Merchandising
Uncover the secrets of creating merchandise presentations that show and sell. Review the basics of color and design, arrangement techniques, and proper use of fixtures and lighting props. Use different skill-building techniques to create a variety of displays.
Principles of Supervision
Gain vital "how to" skills related to supervising others including developing job satisfaction, maintaining high employee morale, using specific tools of supervision, communicating well and evaluating, guiding and training employees. Use simulations, case studies and role play scenarios - but not lectures - to learn these concepts and develop your own supervisory philosophy
Written Communication
Study and practice the transfer of information, ideas, and experiences in written form through reports, letters, memoranda, and other documents. Gain proficiency in the areas of organization, clarity, accuracy, and directness.
Math w Business Apps
This course covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuity, apply math concepts to the purchasing/buying process, apply math concepts to the selling process, and basic statistics with business/consumer applications.
Business Co-Op
Focus on goal setting, interpersonal relationships, and project activities during this occupational experience. The WCTC instructor/coordinator will work closely with the work site supervisor toward common educational objectives.
Customer Service Management
Explore the skills, attitudes, and thinking patterns required to manage customer satisfaction and loyalty. Develop the ability to lead and expand the customer service process, learn techniques for dealing with unhappy customers, and build skills for analyzing customer needs.
Management of Human Resources
Explore the supervisor's role in understanding, communicating, and implementing organizational policies and how these abilities affect employee productivity. Discuss topics including employee hiring, training, performance management, contract compliance, employment law, employee assistance programs, and more.
Retail Business Law
Examine the legal and ethical environments of business, including positive law, criminal and tort law, contracts, sales law, business formation, government regulation, agency, bailment, property, ethics, and social responsibility.
Marketing Research
Study market and business research as related to a realistic problem, and develop the problem in step sequence as information is gathered and analyzed. Suggest alternate solutions based on a scientific approach and application of research procedures.
Intro to Ethics: Theory & App
Gain a basic understanding of the theoretical foundations of ethical thought. Diverse ethical perspectives will be used to analyze and compare relevant issues. Students will critically evaluate individual, social and/or professional standards of behavior, and apply a systematic decision-making process to these situations.
Retail Promotion
Study and apply the promotional mix: advertising, personal selling, sales promotion, and publicity. Gain skills in selecting media, writing advertising copy, layout and design, and making budgeting considerations
International Business Practice Firm
Set up and run a virtual business to conduct e-commerce in a global environment and develop a marketing plan to market a product using the Internet. Make decisions about the overall operation of the firm and apply problem-solving strategies in a team environment.
Economics
Discuss the major institutions and principles that underlie the contemporary American economic system, and consider topics such as the free enterprise system, supply and demand, circular flow, government involvement, the federal reserve system, economic growth and development, the effects of international trade, comparative economic systems, and global economics.
Introduction to Sociology
Introduces students to the basic concepts of sociology: culture, socialization, social stratification, multiculturalism, and the five institutions, including family, government, economics, religion, and education. Other topics include demography, deviance, technology, environment, social issues, social change, social organization, and workplace issues.
SUPPLY CHAIN MANAGEMENT IN RETAIL
SCM its importance in RETAIL: logistics: procurement: purchase: supply: inventory:
warehousing: store management: etc etc
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BOOKS
RETAIL MANAGEMENT
BY
BARRY BERMAN / JOEL EVANS
RETAIL MANAGEMENT
BY
MICHAEL LEVY / BARTON WEITZ
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REGARDS
LEO LINGHAM