Hello Shilpa,
Campus Recruitment Drive means the colleges invite IT or Non-IT companies to visit their colleges for the purposes of recruitment. The employer company would visit colleges to select potential employees. Each of these companies would have its own selection criteria such as students maintaining a continuous 65% and above and possessing excellent communication skills (both oral and written) etc. They will conduct first, written tests, then group discussions, and finally one-on-one interviews. This is the recruitment process.
Another aspect is how to attract these employer companies to our colleges. The college Placement Officer would handle this task. He will visit these companies in person, trying to convince the HR representatives of these companies about his college. The key point that would interest the HR personnel is the selection ratio. If he can secure one out of every twenty students, it is deemed acceptable. To support this trend, the Placement Officer would showcase his college website or brochure, highlighting the infrastructure facilities, labs, training departments, activities, the potential of high-achieving students, and their accomplishments. If the HR is convinced that a visit to the college is worthwhile, they will plan the visit. The college will then arrange and facilitate their visit, extending hospitality to the recruitment team. This outlines the recruitment process. If you have any further clarifications, please feel free to contact me. Thanks and regards,