Hi, I am Nisha, working with a Yellow Pages company. I would like to share my view that a Recruitment Officer is just like a Marketing professional.
Marketing professionals advertise the services or products with the ultimate goal of selling the company's services/products. Recruitment officers advertise the company to attract potential candidates.
Marketing professionals introduce new schemes to serve existing customers so they stick to our services. Recruitment officers introduce the best employee benefits so our existing employees stay with our company for the long term.
Marketing professionals look for new sources of customers, while recruitment officers look for new sources of candidates.
Marketing is related to customer satisfaction, while Human Resources is related to employee satisfaction. So, if Marketing can never be a backend process, then how can Recruitment be?
Thanks with regards, Nisha