Communication Strategy

Hi all,
I'm a little new to this forum but have heard great views about it.
I need to share some ideas regarding INTERNAL COMMUNICATION STRATEGY.
How should the top management communicate with employees in the organisation in order to update them? Any COOL ideas????

Top management should be in touch with all the associates. In big companys/corporates ,news letters are used as a means of communication. In my experience of 35 years in industry,I observe that such letters are not read by the employees. The managements feels that they are "communicating". In many cases such news letters carry the events happened with in the company ,wherein the photos of the "top bosses" cover most of the pages.
In few companys where I find that the MD or the CEO themselves call all the employees and share the required information. This woks better.
Vijayaraghavan

Top management should schedule a briefing to its employees. One suggestion is to have the briefing after lunch at the canteen or have the meeting inside the working area or in the open garden.
Slides can be used to explain the points that are planned to be communicated.
If the MD or CEO is not delivering the speech in the local language, a translator could assist .