Struggling to Attract Talent to Jaipur: How Can I Overcome Relocation Challenges?

Hi Friends,

I am working with an IT software company based in Jaipur; its head office is in Dublin. We started our operations in Jaipur two years ago. Now, we want to increase the strength of our employees. I am looking to fill senior positions, such as Project Manager and Team Leader. I am utilizing job portals, consultants, and employee references as well. However, the biggest problem I am facing is that people are not willing to come to Jaipur. They perceive Jaipur as a small city with limited opportunities. Many candidates have been selected, received the appointment letters, and then declined the offer to join.

In short, there are two main issues:

1. People are reluctant to relocate to Jaipur.
2. Candidates decline the offer post receiving appointment letters.

The company in Jaipur currently consists of 12 employees. What should I do? Is there an issue with my communication approach with candidates when I reach out to them?

Please guide me as I am under a lot of pressure regarding this matter. Your assistance would be greatly appreciated.

Regards,

Urvashi
urvashi.dahiya@monsoonconsulting.com

Hi,

Well, I can understand your predicament. Could you please send me the details of your requirement? Can freshers apply too? I would like to know the salary range, qualifications, and years of experience.

Regards,
DK

I may not know much about India and the procedures you follow, but all professionals do not like to join small-scale organizations fearing they may not have career development and other opportunities provided by large organizations. While you call for applications and select the best candidates, the candidates send their applications to many companies and select the most advantageous place for their career.

I think you might want to spend some time building up the image of your organization. Since the current staff strength is small, design your advertisement telling the candidates that joining an organization at its infant stage may give them better roots and ample opportunities. Think out of the box and use different methods to enhance the image which, in turn, will attract possible candidates.

Hi Urvashi,

(urvashi.dahiyamonsoonconsulting.co)

I suggest the following for your problems:

1. Do try to assess through your own means why don't people join - salary, location, career, lack of Co-brand, family facilities, etc.

2. Consult your senior management, if possible, to include an innovative salary package for 'responsible' levels like a Project Manager such as a reasonable sweat equity if they contribute substantially for 2-3 years, innovative salary packaging to give them city comfort such as commuting/staying, etc. It depends, where are these candidates coming from.

3. Prepare a good profile of the Company, its history/background, products/services, management team, business locations, expansion plans, etc. to give candidates a good, sound picture of the Company and their future. The presentation could be a ppt or brochure/handouts in color print that selected candidates can carry.

4. Tell senior management to speak with the candidate just before/after he accepts his Offer/Appointment letter and give him/her a pep talk on the Company/career of the candidate. This will help motivate prospects to join. Love, affection, and openness help a lot in intrinsic motivation.

Many good candidates are open to startups, given their possibilities of according higher motivation, self-esteem/actualization, and recognition possibilities. You and the management team have to sell effectively.

The solution basically lies in effective selling and projecting the Company and its business to prospective joinees.

Rahul Kumar

Hi,

For freshers, there is no current requirement. I may need them once I finish up with senior positions. I am looking for people with at least three years of experience in Java & J2EE.

You may send me your resume for future reference.

Regards,
Urvashi

Hi Rahul,

Thank you for your reply. I have created the company profile in PDF form, and I am also sending candidates the URL of my company. Thank you for your valuable advice. :)

Regards,
Urvashi