Preparing for an IIMK Paper Presentation: How Many Pages and What Format to Use?

Hi friends,

I'm preparing for the IIMK paper presentation on brand journey. I'm confused about how many pages I should write and what should be the format for the paper. Please, if anyone has any idea, share with me and help me to write the paper.

Regards,
Mitesh Bhatt

Thank you, Rajat, for your reply. I appreciate your input, but I am looking for more specific information regarding the format and topics to be included in my paper. My paper is titled "A Study on Brand Journey," and I am a bit confused about where to begin writing it. If anyone has additional information to share on this topic, please do so.

Regards,
Mitesh Bhatt