SWOT Analysis of Nestle Kit Kat: Can Anyone Help Me Understand Its Strengths and Weaknesses?

pooji
Dear All,

I don't know if this is the right question to ask on this site, which is made for HR discussions. Can someone help me with a SWOT Analysis of Nestle Kit Kat chocolate?

Thanks,
Pooja :)
sparky
Just as an example to start you off... ;)

Strengths
Sweet
Cheap
Everyone likes it

Weaknesses
Causes health problems
Rots teeth
Difficult to manufacture

Opportunities
Growing market
Recession putting competition out of business
New generation growing up

Threats
Recession causes a lack of discretionary spend
Competition being aggressive

Strengths and weaknesses are internal, the product itself in this case. Opportunities and threats are external, involving competition, politics, etc.

HTH
pooji
Dear Sparky,

Thank you for the help. I have thought of "perk and munch" as a brand who are the competitors of "kitkat". Both are chocolate wafer-based, which can be a threat. Can you help me with some examples to compare in strengths, weaknesses, and opportunities? Others are also waiting for your response.

Thanks and regards,
Pooja
sparky
Some examples towards the bottom of this page [SWOT Analysis](http://www.marketingteacher.com/Lessons/lesson_swot.htm)

(Note: The original text seems to be a hyperlink to a website for SWOT analysis examples.)
khajuraho
Dear,

Strength is a quality product. Weakness lies in having too much chocolate, which can be harmful to the body. An opportunity arises if it is available in all areas. The threat is posed by the presence of more competitive chocolate in the market.

Thanks,
Punit
chandratre.ulhas@sanghvic
Don't waste time and space on this platform. This is not the forum to discuss such issues. You can refer to food craft industry sites.

- Chandratre
Senior HR Professional.
pooji
Dear Rakesh Chandratre,

Thank you for your help and reply. With all due respect, I do not think SWOT is confidential for any organization; however, there are a lot of other confidential matters discussed on this site. SWOT was insignificant compared to those issues.

Thank you very much for the time you spent and your responses.

Regards,
Pooja
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