Struggling with Telesales in a Startup? Seeking Advice on Effective Training Programs

Dear All,

I am working in a small startup, and although we have provided sales training to our outbound agents, the results are not encouraging. Can anyone help me in drafting a training program that will boost morale and the numbers?

Thanks,
Minakshi

Hi Minakshi!

Instead of asking for a drafting training program, ask for suggestions, ways, and means to boost telesales. This way, you may receive many replies. Your question is lengthy and may not attract many members. Try this approach and compile all suggestions/clues to create the training program yourself.

To be the first, let me add my suggestion: call only those numbers that are not registered for DND because at least they are open to incoming calls.

I am new on this forum and I still need to pick up a lot of learning before I can ask the exact question.

I am presently doing the changes in the sales training manual that deals with low morale, objection, and rejection handling. Please, if you have some tips or suggestions for the same, it will be of great help.

Thanks

Hi,

Can you please provide information on the type of telesales process you are involved in? This will help me offer more specific details in response to your query.

Regards,
Anuj Jain

Dear Minakshi,

First, your telesales team should target only privately employed people. Specifically, focus on small and medium enterprises (SMEs) that do not provide health insurance to their employees, other than the mandatory ESI, and retail businessmen (as these businessmen generally do not possess any insurance).

When asking for approval from the customer, it should begin with determining the level of their company. Generally, women tend to succeed in attracting more customers in this era. Therefore, consider having female representatives for telesales. While this might seem unconventional, I feel compelled to suggest it.

Additionally, displaying patience while explaining the plan works better. Responses to queries should be polite. Avoid mentioning scenarios like accidents; instead, frame it as unforeseen hospitalizations, as customers are generally put off by discussions involving accidents.

There are several factors to consider, such as the timing of calls. Ideally, these calls should be made between 4:30 PM and 6:30 PM, as this time frame is suitable for relaxing customers, even those in offices.

Thank you.