Good One. Looking at altenate and feasible solutions must be the priority.
One thing that I have observed is that, the fear of recession, has created a bigger hole than the actual recession itself. This is stopping companies in thinking creatively and who knows- that might be the birth of an idea that can be a great hit when the ecomnomy revives!
But people are not willing to change from the usual routine... that is why when some people avoid ideas - they are saving their jobs. Truly selfish - but they never think of others who can also benefit by the creation of a new idea, that can save "many" jobs.