Culture's literal meaning is how you cultivate or build oneself. Cultivate or build in multi-directionally, i.e., in ethically, socially, and in all aspects that lead to human development. Every culture is enriched with some good and bad features.
Indian culture is rich and diverse, and as a result, unique in its very own way. Our manners, way of communicating with one another, etc., are important components of our culture. Even though we have accepted modern means of living and improved our lifestyle, our values and beliefs remain unchanged. A person can change their way of clothing, way of eating, and living, but the rich values in a person always remain unchanged because they are deeply rooted within our hearts, mind, body, and soul, which we receive from our culture.
Western culture can also be referred to as advanced culture; this is because its ideas and values promote the development and sustainment of advanced civilization. Western culture has had quite an influence in India, but it has its pros and cons too. There are many good things in the Western culture which we have adopted. But why do we see only the negatives? Even the Indian culture has influenced the Western world. The globe is shrinking, and we are all getting closer to each other in many ways. So it's very natural for us to adopt their ways and for them to adopt ours.
Western culture has affected almost every dimension of society. The core religious traditions are still the same, but lifestyle differences can be found because of Western culture. Hence we can say that Western media has not affected the core traditions of Indian society but has changed lifestyle and apparent characteristics of the society.
Conclusion: Just as there is a head and tail for a coin, there are both positive and negative impacts of Western culture and Indian culture. I think both cultures are unique in their own way and equally good. Western culture and Indian culture both have good qualities and bad qualities. We should not think of which culture is better but should take the good qualities of both cultures and put them into use in our life.