Seeking Help to Evaluate Our GM-Marketing's Job Performance: What Should We Measure?

Dear All,

Kindly anybody can provide me with the parameters or Outcomes or Results of Below mention Job Profile of my Company`s GM -Marketing`s Profile, so that the performance can be evaluated.

· Responsible for the complete marketing operations of the organization which includes:
o Develop, plan and implement the Marketing Strategies (urban & rural).
o Advertising & Promotional activities.
o Research & Development.
§ Customized research as per the requirements of the company either undertaken internally or outsourced.
§ Syndicated research. Responsible for the analysis, presentation and dissemination of the data within the organization.
o Identifying, developing and launching of new products/brands.
o Direct Marketing including Customer Relationship Management (CRM).
o Keeping abreast of the market scenario and developments
· Mentoring and development of the marketing department's personnel.
· Responsible for the development of the corporate communications material.
· Provide marketing inputs for special project proposals & responsible for the implementation of the same.
Provide inputs for the corporate strategies, proposals that will unable in better management and development of the organization.

kindly help........or give ideas...........

Thanks & Regards
Pinki

User input:

U mean KRIs? For the first point: Develop marketing operations:

Marketing strategies: Parameters - Number of urban/rural areas visited on ad campaign, or number of projects implemented in specific geographic areas. OR - response from rural/urban areas on marketing activities initiated.

Advertising and promotional activities - number of projects initiated within the specific budget.

Research & Development - participation in a survey; Or creation of a survey tool to receive information about product performance... (Before I could say anything more - is this what you are looking at???) If NO: please be more elaborate. IF YES: take it one by one and ask opinions (e.g., get suggestions on the first responsibility, then go to the next...) :-D

Hi Asha, thank you for your reply. However, what I am looking for is different. This is a job profile of an employee, and I have to evaluate it while considering the organizational perspective. In other words, how these activities will benefit the organization - the outcome of the profile.

I believe you now understand what I am seeking. Kindly reply.

Thanks, Pinki

K... I understand. U dont want the unit of Measure but the KEY PERFORMANCE INDICATOR.

·Responsible for the complete marketing operations of the organization which includes:
oDevelop, plan and implement the Marketing Strategies (urban & rural). –Increase in market share
oAdvertising & Promotional activities. - Increased brand visibility and awareness of product usage
oResearch & Development. – Continuously monitor product performance and suggest improvement based on customer feedback – and thus improve customer satisfaction
§Customized research as per the requirements of the company either undertaken internally or outsourced. – Reduced costs in collecting feedback
§Syndicated research. Responsible for the analysis, presentation and dissemination of the data within the organization. – Availability/ accessibility of information internally
oIdentifying, developing and launching of new products/brands. – Improved product band width
oDirect Marketing including Customer Relationship Management (CRM). – Satisfied and loyal customer, leading to more customer referrals
oKeeping abreast of the market scenario and developments – SWOT analysis helping to improvise and be aligned to company’s vision and mission
·Mentoring and development of the marketing department’s personnel. – Better employees , better service
·Responsible for the development of the corporate communications material. – Communication of Company Brand Image
·Provide marketing inputs for special project proposals & responsible for the implementation of the same. – On time launch of new products with better response from market (using the intelligence in research info gathered)
Provide inputs for the corporate strategies, proposals that will unable in better management and development of the organization.- Overall Organizational growth

Pinki, I am also working on something like this. I am not experienced, but I thought I could suggest. I am working on a Finance position to find out these indicators... just breaking my head with that.

Not sure if it has been of some help...but may be u can think and add something much better.

Hi, I guess you can add something in quantitative terms as well. For example, develop, plan, and implement the Marketing Strategies (urban & rural) to increase market share by, let's say, 10%.

You can be specific about the achievement of the targets. Talk to your management; they can provide you with the figures for the same.

Hope this was helpful.