Now lets look this issue with a different point of view. Its a kind of marketing stratergy which needs to be decided.
The theory which answers the stratergic question is the "Theory Of Product Life Cycle"
The product life cycle has 4 phases...
1) Introduction
2) Growth
3) Maturity
4) Decline
1) Introduction
When u are a start up company, try to have an objective, have an aim, means - being specific, means concentrate on a specific sector.
concentrating on a specific sector means, finding the
need in the market.
I specifically mentioned Need in market because, if there is a need in the market then u need not push the product, the product gets sold by itself.
Note : Product i mean the services u provide by which requirements are fullfilled.Product & service is used interchangeabely.
2) Growth
This is the phase where u can look after growing the existing business & maximizing the profits. Because in the introduction phase, to get the share of market, u might have compromised with cost.
3) Maturity
This is the phase where u try to diversify yourself...move into other sectors. Have multiple product line/service lineups
4) Decline
Every dog has its day, once the product line/service lineups
is no more competative, move on to different sector.
Note: Kindly check the attachement for the Product Life cycle.
Vinod Vijapur