Good morning Anu,
Based on one of your previous communications, you mentioned that your business is S/W e-learning, etc. I have designed the marketing questions around that, but you can always modify as required.
MARKETING QUESTIONS
1. MARKET
- What is the size of the market in this country currently?
- What factors influence the market growth?
- What are the trends in the market currently?
- What are the needs of the market?
- What is the current growth rate?
2. MARKET ENVIRONMENT
- What are the opportunities?
- How do you see the opportunities?
3. COMPETITION
- Who are the major competitors?
- What are the substitutes available now?
4. ISSUES
- What are the positive issues that are existing now?
- How would you exploit them?
- What are the negative issues?
- How would you overcome them?
5. KEYS TO SUCCESS
- What are the keys to success?
6. CHANNELS
- What channels would you use to market this service?
7. MARKETING STRATEGIES
- In general terms, what market strategies would you adopt?
8. TARGET MARKET
- Who do you think will be our target market?
9. MARKET SEGMENTS
- What market segments would you focus on initially?
10. MARKET POSITIONING
- How will you position our service in the current market?
11. MARKETING RESEARCH
- Do you think it is necessary to do market research?
- What will be your approach?
12. PROMOTIONAL ACTIVITIES
- What kind of marketing promotional activities would you adopt?
13. CUSTOMER SERVICE
- What will be your customer service objective?
14. MARKETING BUDGET
- How would you estimate your marketing budget?
15. MARKETING COLLATERALS
- What marketing collaterals (brochure/newsletters/fliers/posters, etc.) would you lay emphasis on/why?
16. SALES
- How would you prospect new accounts?
17. ONLINE MARKETING
- Would you use online marketing resources/why-how?
18. COMMUNICATION MIX
- What media mix would you use/why?
- What communication mix would you use/why?
19. SALES PROCESS
- What sales process is involved in selling our service?
20. BUYING PROCESS
- What buying process is involved by our customers?
- What factors are considered in buying our service?
Regards,
Leo Lingham