GOOD MORNING ANU,
Based on one of your previous communication, you mentioned
your business is S/W e-learning etc
I have designed the marketing questions around that,
but you can always modify , as required.
MARKETING QUESTIONS
1.MARKET
-what is the size of the market in this country, currently.
-what factors influence the market growth.
-what are the trends in the market currently
-what are the needs of the market
-what is the current growth rate
2.MARKET ENVIRONMENT
-what are the opportunities
-how do you see the opportunities
3.COMPETITION
-who are the major competitors
-what are the substitutes available now
4.ISSUES
-what are the positive issues that are existing now
-how would you exploit them
-what are the negative issues
-how would you overcome them
5.KEYS TO SUCCESS
-what are the keys to success
6.CHANNELS
-what channels would you use to market this service
7.MARKETING STRATEGIES
-in general terms, what market strategies would you adopt
8.TARGET MARKET
-who do you think will be our target market.
9.MARKET SEGMENTS
-what market segments would you focus, initially
10. MARKET POSITIONING
-how will you position our service in the current market.
11.MARKETING RESEARCH
-do you think , it is necessary to do a market research
-what will be your approach
12.PROMOTIONAL ACTIVITIES
-what kind of marketing promotional activities would you adopt
13.CUSTOMER SERVICE
-what will be your customer service objective
14.MARKETING BUDGET
-how would you estimate your marketing budget
15.MARKETING COLLATERALS
-what marketing collaterals [ brochure/newsletters/fliers/posters
etc would you lay emphasis on /why.
16. SALES
-how would you prospect new accounts
17. ONLINE MARKETING
-would you use online marketing resources / why-how.
18.COMMUNICATION MIX
-what media mix would you use / why
-what communication mix would you use / why
19.SALES PROCESS
-what sales process is involved in selling our service
20. BUYING PROCESS
-what buying process involved by our customers
-what factors are considered in buying our service.
regards
LEO LINGHAM