Hi Charu,
It's management...
When you are talking about HR:
1. Cost Cutting: With the help of immediate managers, how can the multitalented manpower be used?
2. Retention: Find solutions to retain employees and save money for the company.
3. Labour Turnover: Decrease the rate of Labour Turnover.
4. HR strategies: How should the systems be maintained and what time-consuming tasks are involved, etc.
Marketing:
1. Objective: How individuals act towards company objectives.
2. Strategies: What types of strategies are adopted, whether they are cost-effective and beneficial in terms of sales or not?
3. Target: Goal-oriented.
4. Customer satisfaction: This will help the company in obtaining grades and certificates.
5. How teams are managed to penetrate the market and increase production.
Likewise, you have to step into the shoes of your employer because HR is involved in all activities. You have to be flexible in creating a skill matrix according to your company culture and activities.