First, if you are starting a new business or running a business, in the case of a running business, gather the previous sales targets and compare the difference between the actual and forecasted sales. Generate a factorial list that affects the nature of your business, e.g., a boom in population or new laws, etc. Over the years, keep tabs on the changes happening in the news. Gather stats that prove the increase in sales achievements. A combination of the above data can help you determine your new sales forecast.
For a new business, JUST DO YOUR HOMEWORK BEFORE YOU STEP INTO THE MARKET!
Cheers
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