Dear Mr. Kumarji,
I agree with your views. Generally, in units situated in urban, semi-urban, or rural areas, the position of HR Head is a very tough task.
These jobs are to be tackled as a part of HR Services. Or else, who will take care? Is it the employer or any outside agency? It's the bounden responsibility of HR and Administration to tackle such social issues as we are living in society.
However, I would like to mention the following few things to be tackled by the Head HR to resolve the issues amicably with the support of the Top Management.
1. Good rapport should be maintained in the nearby community with the village chief and others irrespective of their political affiliation.
2. Certain social activities should be conducted now and then, for example: drawing competitions for the children of the particular area.
3. Unskilled jobs, if available in the unit, can also be provided to the needy poor individuals. Even qualified and talented unemployed individuals in the local area should be provided with suitable employment opportunities.
4. Basic amenities like transport should be provided occasionally during emergency situations to go to nearby town hospitals. Even the company's Medical Officer should be allowed to visit the villagers of the sick in their Community Hall weekly.
5. Education and its importance should be emphasized. Encouraging poor students in the local area with some prize money/funds can also improve the cohesive relation between the employer and the community.
6. Organize community health camps, for example: free medical camps for eyes or general health checks for the villagers.
7. Rise to the occasion during floods or any other natural calamities and organize a voluntary service force from the employer to the surrounding community, which will create a good image in the eyes of the villagers.
I hope these initiatives will create a good rapport between the HRD of the company and the local surrounding villages with faith.
Kind Regards,
Narayana Murty
Hyderabad.