MBA Students: What Do You Expect from Future Employers and How Can We Improve Our Survey?

Hi everybody,

I'm a student of IInd Yr MBA in Pune, India. I am currently working on a project about employer branding in a leading organization in the manufacturing sector. As part of the project, I am trying to determine what MBA students expect from their future employers and why they choose to join a particular organization. I will also be visiting various companies that are considered preferred employers to learn about their strategies for attracting MBAs, especially during campus selections.

I have created questionnaires, but I would appreciate help in enhancing them. It would be a great help if you all could assist me in developing more questions. Any other suggestions are also welcome. This is a bit urgent, so I kindly request everyone to please reply as soon as possible.

Thank you.

Well, these are my questionnaires...

Awaiting your response... Thank you...

Company Questionnaire

Purpose:

1. Understand the activities undertaken by organisations to attract & retain employees

2. New initiatives for the same

Name of the Company:

Name of the Person:

Designation:

Pre-recruitment Activities

1. Do you actively recruit PGs in Marketing through Campus Recruitment?

2. What are the factors considered while selecting institutes for campus recruitment?

3. What type of institutes are preferred for CR and why?

4. Which are the institutes you visit for CR and why?

5. What is the basis for ranking these institutes?

6. What is the preference order for CR of the above institutes?

Contact Programmes

7. Are there any specific programmes for continuous contact/relationship building with the institutes?

8. Are there any specific programmes for continuous contact/relationship building with the students?

Selection Procedure

9. What are the various kinds of innovative methods/modes for selection of candidates at campuses?

Post-Recruitment Activities

10. Do you have specific induction training scheme for PGs in Marketing? If yes, elaborate.

11. What resources/facilities are provided to such recruits?

12. Do you organize career development programmes?

13. What are the opportunities provided for internal career advancement?

Student Questionnaire

Purpose:

1. To find out which employers are “preferred employers” in MBA institutes in and around Mumbai, i.e. identify competition

2. To find out the reasons why students prefer a particular employer to others.

3. To find out what is expected of employers

Name:

Age:

Sex:

Institute:

Specialization:

Work Experience:

1. Which organization/industry would you prefer to join?

Organisation

A

B

C

Industry

A

B

C



2. What is the determining factor towards joining that particular organisation/industry?

3. If another organisation ‘A' makes you the same offer, would you be willing to join Organisation ‘A'? If ‘No', why?

a) Yes

b) No

4. What do you expect to gain from your first job as a professional?

Hi,

Your projects can receive useful insights from articles on acquisition and attraction of talent. There are a few available on the McKinsey and Bnet sites. I am also focusing on related topics such as organizational culture, brand image, and talent attraction since this is a pertinent issue.

Keep me posted.
Sunny

Can someone please suggest some good names for the "One Recruitment Team"? This is to be done for the purpose of Employee Branding at my organization. Some jazzy, short, and catchy names are welcome....

Hi everyone, I am an MBA student currently undergoing my summer training at Bharti Enterprises Ltd. I have decided to make my project on HR branding. However, I am currently stuck with the collection of primary data.

Project Questionnaire Review

I have prepared a questionnaire (still incomplete) for this purpose. I kindly request all of you to review it and suggest any additional aspects I can include. I have a gut feeling that I am missing out on many aspects. You can also email me at [Email Removed For Privacy Reasons].

Kindly respond at the earliest.

Thanks in advance,

Prerana

Dear Prerana, I have taken a quick look at your questionnaire. It is better to ask demographic and personal questions at the end. Also, if you use a matrix, you will be able to reduce the length of the questionnaire. When you are using a Likert scale, the items should be as statements rather than as questions. Read the script again and see whether people can select a response when you ask a question. Kindly see my post on Questionnaires at CiteHr or search the web to learn how to design and construct questionnaires. Also, pilot the questionnaire with a few key people in the organization to see whether you have covered all the points that would reflect the organization's practices and meet their requirements.

Have a nice day.

Regards, Simhan

Hello, Sir. I am doing an MBA from IGNOU, and I have to work on a project on HR. I am from a science background and have no idea about it. Can you please help me out? If it is possible, could you suggest something for me?

Hello Anvaya, I hope you are doing well. I read your message, and I am also working on my project about employer branding in an organization with HR as my specialization. I need to create my questionnaire and gather more data on my topic. I would be highly grateful if you could assist me. I am eagerly waiting for your reply. You can respond to me at [Email Removed For Privacy Reasons].

Thank you and regards.

Hello friends, I am an MBA student in my first year, and I am also working on a project on employer branding. Can anyone please help me with this topic? Please reply early.

Thank you.