Hi,
Employer branding has played an increasingly important role in attracting and retaining talent. A strong employer brand means that the organization is a desirable place to work in the perceptions of current and potential employees.
A recent research by Business Insider showed that about 51% of companies have a working employer brand strategy in place. According to LinkedIn Global Recruiting Trend 2016, 59% of talent leaders are investing more in their employer brand compared to last year.
Why employer brand matters?
[IMG]http://vnmanpower.com/upload_images/images/Blog/employer-branding.jpg[/IMG]
More than attracting talent, a strong employer brand brings a lot of benefits to your organization:
- Make your company win in global talent war
- Boost current employees' engagement
- Retain top performers; reduce the cost of employee turnover
- Increase satisfaction of customers, shareholders and other partners
Employer brand is becoming a competitive advantage to differentiate companies. Google, Microsoft and American Express are 3 out of 10 best multinational workplaces for 2015 ranked by Great Place to Work. Google also win the No.1 position in the list Fortune's 100 Best Companies to Work for 2015.
Who should be in charge of employer branding strategy?
A successful employer branding strategy needs the key roles of C-level executives, human resources and marketing. Of course, it never works without the proactive involvement of current employees.
In every perspective, employer brand must align with the organization's culture and core values. To get started, it requires the orientation of top level managers in the organization's hierarchy. The core values are translated into the company's policies, strategies and daily activities of employees, who are the most effective brand ambassadors of each organization. Put it simply, employee experience is the key of employer brand. The direct participation of human resources in every single stage of employee lifecycle is the reason why HR plays a crucial role in employer branding.
Read more at
Employer Branding: A Fashionable Trend or the Future of HR