RIYA,
HERE IS SOME USEFUL MATERIAL.
REGARDS
LEO LINGHAM
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RELIANCE LIFE INSURANCE PROJECT
1.WHAT MAKES SERVICE MARKETING [ REL. LIFE INSURANCE PRODUCTS]
MORE CHALLENGING AND TOUGH THAN PRODUCT MARKETING.
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2.HOW CAN WE HELP THE MARKETING DEVELOPMENT
OF RELIANCE LIFE INSURANCE BY USING THE 7Ps
p1-product
p2-price
p3-promotions
p4-place
p5-people [ who consume service]
p6-procedures [the mechanisms/flow of activities by which service are consumed]
p7-physical evidence [ ability/ environment in which the service is delivered]
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3.HOW AFFECTIVE IS THE RELIANCE MARKETING PRACTICES
-its marketing segmentation / target marketing / marketing positioning.
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4.IS RELIANCE LIFE INSURANCE organization a market oriented
organization
-if so, what are the features / strengths.
-if not, how / what needs to be done.
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5.THE INTEGRATED MARKETING COMMUNICATION is the
complete marketing tool currently widely used.
Is reliance life insurance organization using the system.
IF SO WHAT IS THE IMPACT.
IF NOT, IF IMPLEMENTED , WHAT WILL BE THE IMPACT.
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