How Can We Boost Our Recruitment Branding to Attract Top Talent? Seeking Your Insights

Hi,

I am Ravi Panjwani working as a Senior Executive in HR at the Process Management Company. My management has assigned me a project to elevate our recruitment process to the next level. To achieve this, we aim to enhance our company's branding to attract and retain top talent. I am seeking input that can propel this project forward.

I would appreciate any assistance on this matter.

Regards,

Ravi Panjwani

Hi Ravi,

Branding the company is all together a different exercise from the corporate point of view. Recruitment branding is a subset of the Corporate Branding exercise.

This involves the following ;

Where does your company stand in your segment?
Company needs to do a SWOT analysis
Conduct the stay interview with the employees as why do they like the company? What they feel about the company's recruitment process and retention?
How it should position itself from the competition to create a unique proposition?

Regards,

Rajat

Recruitment branding should also take care of customer (candidates) perspective. Often, a candidate aspires to work for a brand solely for the namesake. Creating that level of influence in the customer mindspace requires activities that educate the target audience about the potential benefits of working with the brand.

For most of the not-so-well-known companies, the problem is they hardly publicize the positive aspects of the firm. There should be an interactive platform where company officials can come forward and talk about the kind of career growth path and opportunities a firm can provide to the candidates.