Ipl - Business Model - Pdf Download

Hello all,
Many of us know about Indian Premier League (IPL). Can we have a discussion thread on what factors made this IPL such a success..
To start the thread, I feel that...
1. Advertisement money
2. Telecast rights
Thanks and regards,
Chandra Sekhar

hi to add on i think its the interest of indians in game cricket as well as the involvement of bollywood stars and business tycoons made IPL so popular.
thanks and regards,
Poonam

Hi to All,
May be Poonam is right upto some extent, but initially the people were not inclined towards IPL so much, but on later stages IPL was able to draw the attention of the people.
In my opinion it is the basically time factor, which is making 20-20 more popular.

Friends
Every Business has a Model which is more unofficial. Betting is one of them.
I am sure this would have done played a major role.

in its first season IPL was rocking, I think next year there is scope for better managemnet of the tournament.

Hi,
Since this is the first time such a huge event is being conducted in India, and involvement of people from all countries, generally excitement in people has contributed a lot.
Also, I feel that success of ICL has helped IPL to improve in few areas and made it a huge success.
Keep throwing your comments on the topic.
Appreciate for raising the topic for discussion.
Regards
Pavan

well..
cricket is a religion for all indians....i wonder even today why we say hockey is our national game when people worshipp cricketers.....IPL was a landmark substantiated by 20-20 apart from that a coming together of different naionalities, mekting of egos, rather a toto power packed team work....espirit de corps.. :)
should congratulate M.S.Dhoni for his marvellous captncy...he again proved that he is the best manager......
keep posting
cheerz
Aparna Nair

Dear Aparna,
You are absolutely right and people start paying more attention when the Indian Teams clicnches the series or tournament.
You forgot the fate of Indian Cricket Team after the World Cup 2007.
I think if Indian Hockey team performs well at the International level, then everybody will happy and will give recognition to the hockey players.

Well according to me, IPL has been huge success because of the time factor and lots of advertisement & media hype..

India has always been a cricket loving nation. But since people dont have time to watch the whole game, the 20-20 format has been a huge hit as it is easier to spare 3.5 hrs, than to dig out 10-12 hrs a day.... add to it the factor that players belonging to different national teams have been brought together and played against some members of their own national team. This makes the whole thing a lot more interesting.

Endorsements by some of the national celebrities/entertainers has given the IPL an extra boost. For eg. fans of SRK belonging to Delhi have been supporting Kolkata team!!!!... isn't it interesting and the right time for the brands to boost up their sales???

Most of the players of IPL are the current National Players of different countries, quite unlike ICL; so they have media presence also. In fact, they themselves have acted like the endorsers of IPL.... What better way to promote???

IPL has been a huge success. Two of the teams have even earned profits during its 1st season itself. And one is just on the verge of break-even.

Great Business Scheme... Must say... Well Thought!!

Hii Everyone!!

I think that IPL has been popular bcoz it was planned in the way today’s audience wanted it to be.

It was tailor made to reach and affect everyone… thus gaining popularity…

- There was cross Favoritism - ( I belong to Mumbai so will support Mumbai team.. but my favorite player is Dhoni – So watched matches of both the Teams – Result Increased Viewership)
- Corporate’s were involved – All employees came in the preview of the Audience .The feeling of Ownership on team made them the audience
- It didn’t involved the viewers for the whole day….
- Timings were generally in the evening... when it can have maximum audience
- Players involved were across borders…
- It was commercialized – Cheer Groups , Freebees, FM- TV Adds all made it so Happening that the one not watching it.. was looked at..with surprising eyes… “What you are not tracking the IPL series??”

I guess… it was a very great business modal.. with… jus win –win situation of everybody
– The owner got publicity & money,
- Viewers got Entertainment
- Players got new Fans & Money…of course!!!

Regards
Sackshi Gupta