Dear Liz,
There is no theory here!!
MBO, or Management by Objectives, is all about setting goals, KRAs, KPAs, and assigning percentages. It is more about target setting and is actually a process before the appraisal is done. One can use MBO, simple target setting, or the Balanced Scorecard method.
Example from an organization where I used BSC
A General Manager's KRAs for a particular year based on BSC:
1. Volume of Business - 50% (for that year it was considered crucial)
2. Profitability - 10% (Growth was considered more crucial than profits)
3. Systems - 30% (It was considered much more important than profit as in Growth mode, systems are critical for the future)
4. Training - 10%
This is how practically we assigned targets and standards to the Top Team.
Having done this, at the year-end, it was easy to assess the individual against these standards and in this case, this particular individual got a score of 85.
MBO or Balanced Scorecard stop with this.
The bell curve starts here. We had all GMs falling under the rating between 85 and 90 based on this scale. The theory of the Bell Curve is uniform distribution. The Top Management sat on this and categorized these individuals into A, B, C based on certain parameters.
How do you go about this is your question.
At the outset, it will appear all these General Managers were excellent as they have scored more than 85.
Now rank them.
First rank was 90, second was 88, third was 87, and the rating A goes to 90, B goes to 87, and C goes to 87.
Well, the point I was trying to highlight here from this real example was that MBO is different and it helps in setting targets, and the Bell curve is different as it helps in making finer distinctions.
One is critical in the pre-appraisal stage, and the other is critical in the post-appraisal stage.
Siva