Dear Hemanth & Bhavana,
Talent is scarce, and it definitely makes sense to think out of the box, more so for sourcing strategies. That is where blogs come into the picture. What are blogs? They are nothing but personal or semi-personal online diaries where comments are made about various issues, opinions aired, experiences narrated, etc.
More and more HR Managers are going through blogs for recruitment because blogs give an insight into the person and their personality through their blogging. Opinions and experiences provide recruiters with interesting facts about the blogger, their mental makeup, certain personal characteristics, level of intelligence, communication skills, sharpness in terms of reactions, level of information inputs, and sometimes even the degree of humanness in the blogger. Blogs about success and challenges also provide tips about the blogger.
Interviews and selection tests are also techniques or tools to gather requisite information about potential candidates, their personality, etc. Most interviewees clam up and are too nervous during interviews, so the right picture is not available for recruiters to make good selections. However, with blogging, all these self-defeating purposes are overcome to get the right picture of the prospective candidate at their best.
However, remember, blogs by themselves cannot be used for recruitments, neither can tests nor interviews. All should be used to supplement one another to arrive at a more or less accurate assessment - TO RECRUIT OR NOT TO RECRUIT?
Warm Regards,
RGS.