Hi Surendra, here's some 'text' for the email that I could think of. Hope it helps:
Dear 'X-ites/ians' [where 'x' is your company name, write down how you normally address all the employees],
We all love ourselves, don't we? Creating a 'self-brand' is a way to depict the same. Yes, the organization wants you to be known as 'x-ites/ians,' but at the same time, we really like it when someone remembers our name, which is our identity. Let's give others a chance to initiate a conversation with us when they don't know our names; let others remember us by our names when we help them in their projects or just bring them smiles.
Hey, won't your ears love it when someone calls you like this:
- Hey Surendra, good to see you and thanks for the great tip you shared yesterday. It really helped me in my project [rather than someone telling you this - Errr... excuse me, sorry I forgot your name... but your tip helped me a lot] :)
Do I need to write more? I am sure all you great people have got the message by now. Yes, let's pick up our ID cards NOW and tell other 'X-ites' that you do have an identity of your own.
Happy 'Originality'!
XYZ [Name of your organization]