Name the creativity-simulation technique which tries to make the strange familiar and the familiar strange?
Answer:
Synectics
Brief Explanation:
Synectics is a creativity technique that is closely related to brainstorming. The main difference is that Synectics is more formalised and rigorous than brainstorming. It might seem strange to formalise a creative process, however many people feel the open-ended nature of free-form brainstorming overwhelming. Synectics helps by giving you a guide for generating new ideas. It is often summarised as "making the strange familiar and making the familiar strange".
Although normally considered as a creativity technique or process, synectics can also be considered a state of mind or even a philosophy. It is essentially about combining entities, be those entities people, existing ideas or even physical objects.
Its main tool is analogy or metaphor. The approach, which is often used by groups, can help students develop creative responses to problem solving, to retain new information, to assist in generating writing, and to explore social and disciplinary problems. It helps users break existing minds sets and internalize abstract concepts. Synectics can be used with all ages and works well with those who withdraw from traditional methods (Couch, 1993). Teacher-facilitators can use synectics in the classroom by leading students to:
One distinguishing factor of synectics is its emphasis on metaphor and fantasy. For example, if trying to determine how to respond to a business threat then this could be likened to defeating with a fire-breathing dragon. What are the dragon's strengths (its "fire")?, weaknesses (the "soft underbelly")?, desires (a pile of gold? human sacrifices? worship?), what weapons would dragonslayers need?, can the dragon be tamed instead of slain?, etc, etc. All of these fantasies could give ideas on how to deal with a very real commercial "opportunity".
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