You can add many more to this... this are a few tips
Hope it helps
8th March 2008 From United Arab Emirates, Dubai
Be honest but diplomatic....
The few reasons you may look for change are--
1. Good profile
2. Reputed organisation
3. Fantastic / dream location
4. Monetary benifits
5. Learning Desire
But never let the HR feel like you are more influenced by the job & you are job seeker / job hopper.
Diplomatically you need to explain your aims and goals in your life and relate them to this change.
But my sinciere thought is that this question shall not be only benchmarking question to decide about the candidates guarantee to stay in the organisation in the organisation.
In fact it is very easy to know from the candidates attitude and behaviour that whether he is job seeker or opportunity holder.
Many atimes even though right canddate clears technical round of interview, he fails in HR only with this question. HR really need to focus on this question positively.
9th March 2008 From Czech Republic, Mlada Boleslav