Dear All,
I would be highly obliged if anyone could help me out in creating a justification note to purchase an official vehicle for the Marketing Manager. I need to send it for the approval of our Director.
Regards,
Umesh.
From Malaysia, Miri
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I would be highly obliged if anyone could help me out in creating a justification note to purchase an official vehicle for the Marketing Manager. I need to send it for the approval of our Director.
Regards,
Umesh.
From Malaysia, Miri
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Dear Umesh,
Looking over the present situation, I can mark a few things that may lead you to gain justification points:
A brand is mostly reflected through online as well as offline messages and messengers. Online aspects include your website, promos, offers, and messengers such as your employees, especially their email communications with prospects.
Offline reflections come from banners, posters, pamphlets, ads, etc. Additionally, none other than the Brand Ambassador, marketing manager, sales staff, and relationship manager will be the reflectors of your brand.
These individuals directly or indirectly interact with your clients, and as you market, so you will gain. Therefore, the branding of these people conveys a lot about the organization's environment. Hence, they need to be well-dressed, groomed, and all aspects related to them should reflect positively to the clients.
Regarding the current issue of justifying the purchase of an official vehicle, they want you to analyze the profit and loss aspects. Consider the following points:
Your vehicle reflects your status; some clients do notice it, especially if targeting elite clients. Just as being poorly dressed can affect perception, so can the vehicle you use.
Meetings of managers sometimes occur at different times and locations, even within the same city. Dependence on public transport may lead to delays or a negative impression if not reaching on time.
Having a private vehicle can assist in reaching urgent meeting locations promptly and facilitate the retrieval of necessary documents. Moreover, it can enhance support for top management, making them feel valued.
Recognize the importance of human capital, particularly from mid to top management, and focus on time-saving. Therefore, opting for a private vehicle for managers is advisable.
Before finalizing the decision, ensure you have the financial details available to cover costs, establish guidelines to prevent personal use, and draft policies on fuel usage and allowances. This decision may seem costly initially, but it is an investment in the long run.
Wishing you the best of luck.
Good day.
Regards,
Arvi
From India, Gurgaon
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22Looking over the present situation, I can mark a few things that may lead you to gain justification points:
A brand is mostly reflected through online as well as offline messages and messengers. Online aspects include your website, promos, offers, and messengers such as your employees, especially their email communications with prospects.
Offline reflections come from banners, posters, pamphlets, ads, etc. Additionally, none other than the Brand Ambassador, marketing manager, sales staff, and relationship manager will be the reflectors of your brand.
These individuals directly or indirectly interact with your clients, and as you market, so you will gain. Therefore, the branding of these people conveys a lot about the organization's environment. Hence, they need to be well-dressed, groomed, and all aspects related to them should reflect positively to the clients.
Regarding the current issue of justifying the purchase of an official vehicle, they want you to analyze the profit and loss aspects. Consider the following points:
Your vehicle reflects your status; some clients do notice it, especially if targeting elite clients. Just as being poorly dressed can affect perception, so can the vehicle you use.
Meetings of managers sometimes occur at different times and locations, even within the same city. Dependence on public transport may lead to delays or a negative impression if not reaching on time.
Having a private vehicle can assist in reaching urgent meeting locations promptly and facilitate the retrieval of necessary documents. Moreover, it can enhance support for top management, making them feel valued.
Recognize the importance of human capital, particularly from mid to top management, and focus on time-saving. Therefore, opting for a private vehicle for managers is advisable.
Before finalizing the decision, ensure you have the financial details available to cover costs, establish guidelines to prevent personal use, and draft policies on fuel usage and allowances. This decision may seem costly initially, but it is an investment in the long run.
Wishing you the best of luck.
Good day.
Regards,
Arvi
From India, Gurgaon
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