looking over present situation , i can mark few things which may lead you to get the justification points :
A brand is mostly reflected through online as well as offline messages and messengers . online things are your website , promos and offers and messenger are your employees as well as their messages communicated especially the e-mail communication and else to other prospects .
looking over offline things are banners, posters pamphlets and ads , etc
and none else than Brand Ambassdor , marketing manager, sales staff as well as relation ship manager will be the reflector of your brand .
As they are the people who directly or indirectly meets your clients and as you know as you market , so you will gain .
so the branding of these people reflects a lot about the environment of the organization and this is why they need to be well dressed, groomed as well as all the things related to them should reflect the best to the client .
Now looking over the present issue the point s of justifying of purchasing of official vehicle is concerned , means they want you to analyse the profit and loss aspect of the same , you can focus the following :
Your vehicle reflects your status , and you notice it or not , some clients do notice it and especially if you are targeting elite client , just like if you are dressed poorly the guard even at the hotel door will ask you to move away .
Next point is as the meeting of the managers sometimes needs to be at different times and many times at differetn location even in same city , which may take time or even get bad impression if not reach on time , if they go with public transport .
The public transport may assist them or make them independent to drive to the urgent meeting locations or clients in case of urgency .
it will aslo let them get back to location to get the docs or supporting docs or any such things required on urgent .
And finally it will let you gain the support and increase the elite support to your top bridgade and they feel pleased .
So if you feel importance of both human capital and especially from mid or top management and focus to save time , you must go for the deal to have a private vehicle for the manager .
but before you go to get it finalised , you must have the financial details available as how you are going to cover the cost , when and how the vehicle is to be used and save it from getting personal use as well as to have a proper policy drafted on the fuel usage , allowance and else so that the organization feel it fruitful to go with your decision and it may seem COST for a moment but it's actually an INVESTMENT and you need to make it such .
wishing you best of luck
11th March 2014 From India, Gurgaon