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Can anyone say what is the roles and responsibilities of an marketing executive in detail and can u provide with me sme materials
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Prepare advertising and public relation plan

Prepare sale promotion activities

Prepare marketing report

Prepare exhibition plan

Prepare advertising and public relation budget

manage advertising and public relation budget

Response to complement all activity that relate to marketing duty

Instilling a marketing led ethos throughout the business

Researching and reporting on external opportunities

Understanding current and potential customers

Managing the customer journey (customer relationship management)

Developing the marketing strategy and plan

Management of the marketing mix

Managing agencies

Measuring success

Managing budgets

Ensuring timely delivery

Writing copy

Approving images

Developing guidelines

Making customer focused decisions

Manage all Market Research, Advertising and Promotion, New Product Development and activities.

Meet or exceed marketing performance measures.

Develop and implement marketing strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.

Provide monthly product updates to management.

Achieve product marketing objectives.
Dear NIKIPAUL,
Marketing Executive is the 1st role people play when they enter marketing line. Sompattana has covered all the roles an Executive has to play. Apart from please go through the link provided below it will give you a clearer picture
Roles and Responsibilities of a Marketing Executive
Regards
Anita
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