Organization thought leader relationships has become an important priority for Life Science companies
. Key Opinion Leaders
(KOL) is a significant Thought Leader
constituency for life science companies. KOLs interact with and expect coordination among variety types of users in life science companies such as clinical research, contract research, sales, marketing, medical education and clinical affairs.
These functions are seldom bridged by processes, personnel or systems. This kind of a silo relationship frequently results in incomplete information about KOLs
and leads to challenges in sales and marketing operations.
Key Opinion Leaders are,
- Leading physicians and scientists who are respected and acknowledged as leaders in a subject area
- vital to Pharma companies
- Influence thinking and treatment paradigms
- Give insight into diseases and treatment routine
- Give assessment of competitive therapies
Key Opinion Leaders serve the following purpose,
- Drug Discovery
- Assist write the protocol and define efficacies of the drug during the study
- Medical Affairs
- Assist medical affairs on drug usage and defining side effects
- Marketing & Sales
- Act as leading indicator of therapy acceptance
- Help in diffusion of information and can increase velocity of product adoption
- Physicians and institutions increasingly rely on KOL guidance for prescribing new drugs
Informatics Outsourcing is a leading Key Opinion Leaders Service Company. We offer Key Opinion Leader Database Creation and Maintenance, KOL Mapping, KOL Profiling, KOL Identification, KOL Ranking and providing a other services like Clinical Data Management, Biostatistics Services, Case Report Form (CRF) Designing
, Principal Investigator Profiling and Research Investigators Services around the Globe.
More Details Please Find at Google - Informatics Outsourcing 14th September 2011 From India, Madras