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Here's a survey on the career aspirations of Gen Y. This message is as received .

Calling all Gen Yers!!

In the world and India Inc., there is a tremendous need to understand the Indian Gen Y-ers. Simply because there seems to be a common consensus in the corporate world today, that attracting, retaining and engaging the Gen Y-ers is challenging. Thus, we are trying to explore the facts and understand whether Gen Y-ers are a challenge to handle or are they agents of transforming business opportunities manifold! And many more such questions yet needs more clarity, so help us to understand you better.

If your year of birth is post 1981, and you are a graduate having a minimum 6 months of work experience, then you are the one we are looking forward to fill in the online survey.

To be redirected to the Gen Y survey, kindly click on the URL:, on or before the 20th of Sept’2011, thereafter we will close the survey.

We assure you that all your responses & information will be kept anonymous and used only for the research purpose.

Academy of HRD, MTHR Global and IKYA Human Capital Solutions are all working together on the research study, pan Indian urban cities.

A copy of the final Gen-Y report will be distributed to all participating organizations and individuals free of charge.

For any queries regarding the Survey, you may write directly to the Survey Coordinators:

Prarthana Alley, +91-7383008909, Profile on CiteHR

Piyush Dwivedi, +91-9537553901,

With all good wishes,

Prarthana Alley
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Here's a short video on Gen Y. This was a research from Ashridge Video - youtube
Rightly as quoted in the video , its all about understanding what defines them and not label them.
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