Working on your own Vision and Mission helps you understand how this extends to the company as well.
The Vision usually contains a few sentences that gives the overall direction. This is where you want to be.
Sample - PERSONAL VISION AND MISSION
Help people discover and maximize their true given potential to live optimal lives and become transformational leaders.
The mission contains statements how you are going tro achieve the vision stated earlier
Apply technologies based on Behavioural ,Cognitive and Spiritual standards to help people regain their true inner harmony .
Personally, lead a life centered around the values of Excellence, Humility, Integrity, and Trustworthiness.
Revere admirable characteristics in others, such as being Courageous, Caring, Educated, Fair, Creative, and Respectful, and attempt to implement similar characteristics in my own life.
After these are adequatelt formulated it is easier now to break it down to Goals and Objectives which need to have measurable components. You have heard of SMART Objectives- and this is where it becomes handy.
Hope this adds some light
15th September 2006 From Sri Lanka, Kolonnawa