Could anybody please help me with detailed description of the Boston Consulting Group’s product portfolio- BCG Matrix.
From India, Bhilai
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1From India, Bhilai
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Hi Rajiv,
The BCG Matrix is a tool that helps a company think about the portfolio of services and products it offers and make decisions about which ones to keep, invest further in, or let go. It is essentially a 2x2 matrix that plots market share against market growth. The matrix is used to assess a company's position relative to others in terms of its product range.
Therefore, the BCG Matrix provides a useful 'map' of the organization's products and aids in allocating resources accordingly.
Regards,
Shailly
From India, Varanasi
Acknowledge(0)Amend(0)
The BCG Matrix is a tool that helps a company think about the portfolio of services and products it offers and make decisions about which ones to keep, invest further in, or let go. It is essentially a 2x2 matrix that plots market share against market growth. The matrix is used to assess a company's position relative to others in terms of its product range.
Therefore, the BCG Matrix provides a useful 'map' of the organization's products and aids in allocating resources accordingly.
Regards,
Shailly
From India, Varanasi
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