PROFESSIONALS AND BUSINESSES PARTICIPATING IN DISCUSSION
Business Mentor, Consultant And Trainer
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Dinesh DivekarDear Mohammed Abdi,
A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.
Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. Each part of a winning business proposal requires thoughtful planning and development, from the audience to the content to the formatting.
A proposal is not a business plan. Business plans present a company’s operational and financial objectives. While it’s an important corporate document, it is different from a proposal. Confounding the two will produce either a poor business proposal or a poor business plan.
A business proposal is created for a specific request or opportunity. It is not prepared as a cold call to a client. There is always an indication provided by the client as to the business needs. This indication may come as large as a public governmental Request for Proposals (RFP) or as small as an email follow-up to an encouraging conversation at a networking meeting.
I conduct a 2-day Training Programme on “Writing the Winning Proposals”. To download the contents, you may click on the hyperlink.
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