Marketing/sales teams have to visit customers; we cannot stop it because at the end of the day, they feed the company. When we work in a plant or office, the environment is created according to our policies. However, those employees who work outside the office have to face a lot of hazardous situations that are beyond our control. Even if we establish standard procedures for them to follow, we cannot track how compliant they are.
How can we ensure the safety of those employees outside our premises?
From India, Thane
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1How can we ensure the safety of those employees outside our premises?
From India, Thane
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Dear friend,
You want to keep the sales/marketing team engaged in environment, health, and safety, and also achieve zero injuries, i.e., safeguarding the people/employees. You cannot sail in both ways. The marketing people are the most important as they are the representatives of the organization and contribute significantly to its success. Some of the marketing people are well-known in areas beyond our natural imagination.
Appreciating your concern, the following steps will help the organization keep them engaged, fit for EHS, and focused on future sales targets:
1) Always have the most senior marketing person, followed by secondary and third-level team members so that the team is fully aware of the operation locations, targets, shortcomings/obstacles, and how to overcome them.
2) Ensure female marketing team members are equipped with the latest communication tools to handle high-stress situations effectively. Some of the female marketing professionals are top achievers in their field. Accompany such teams with versatile drivers aged between 35 to 45 who can understand various situations based on people's behaviors.
3) Rotate the team regularly for optimal results.
4) Provide annual training for the team to engage with local people effectively. Gather information about locals in advance for better coordination and timing of product marketing.
5) Have a contingency plan in place for situations beyond control. Provide a list of contacts to reach out to, and encourage marketing personnel to seek help from customers when needed, emphasizing full disclosure of identity and organizational branding.
6) Encourage people to stay alert and proactive during unforeseen situations, involving the police if necessary. Ensure continuous communication between responsible organizational members and marketing/sales teams for mutual benefit.
7) Acknowledge that there may be activities of sales/marketing personnel beyond your control due to undisclosed contacts or operations. In such cases, take bold steps in the organization's best interest.
Motivate them and instill loyalty to the organization. Thank you.
From India, Arcot
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You want to keep the sales/marketing team engaged in environment, health, and safety, and also achieve zero injuries, i.e., safeguarding the people/employees. You cannot sail in both ways. The marketing people are the most important as they are the representatives of the organization and contribute significantly to its success. Some of the marketing people are well-known in areas beyond our natural imagination.
Appreciating your concern, the following steps will help the organization keep them engaged, fit for EHS, and focused on future sales targets:
1) Always have the most senior marketing person, followed by secondary and third-level team members so that the team is fully aware of the operation locations, targets, shortcomings/obstacles, and how to overcome them.
2) Ensure female marketing team members are equipped with the latest communication tools to handle high-stress situations effectively. Some of the female marketing professionals are top achievers in their field. Accompany such teams with versatile drivers aged between 35 to 45 who can understand various situations based on people's behaviors.
3) Rotate the team regularly for optimal results.
4) Provide annual training for the team to engage with local people effectively. Gather information about locals in advance for better coordination and timing of product marketing.
5) Have a contingency plan in place for situations beyond control. Provide a list of contacts to reach out to, and encourage marketing personnel to seek help from customers when needed, emphasizing full disclosure of identity and organizational branding.
6) Encourage people to stay alert and proactive during unforeseen situations, involving the police if necessary. Ensure continuous communication between responsible organizational members and marketing/sales teams for mutual benefit.
7) Acknowledge that there may be activities of sales/marketing personnel beyond your control due to undisclosed contacts or operations. In such cases, take bold steps in the organization's best interest.
Motivate them and instill loyalty to the organization. Thank you.
From India, Arcot
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Employee-engage ment.prn_190.pd f
Employee Engagement Study.doc