How Can I Enhance My HR Skills in the Advertising Industry? Seeking Guidance on JD for Social Media Business Development Executive

Dear Seniors, Greetings! I have started my new job in an advertisement agency as a Sr. Manager HR, but I am facing major issues here. Can anyone share with me the JD of a Business Development Executive who has experience in the social media division? I also want to improve my knowledge as an HR for this advertising agency industry. Please help me to grow as a good HR.

How can I improve my HR skills? Please advise. Thank you.

Hi, How are you correlating the Sr. Manager - HR role with the job description of a Business Development Executive? Have you been tasked with preparing the job description for a Business Development Executive in your organization? As you claim to work as a Sr. Manager - HR, it implies that you have had significant years of past experience. What HR skills are you looking to improve?

Dear Sir, Greetings! Thank you for your reply. Actually, I have been asked to create a job description for a Business Development Executive (BDE) who has good knowledge of social media from an ad agency. I have over 10 years of experience as an HR generalist. However, here, they do not have a clear concept of an HR generalist profile. They have taken an undated blank cheque with my signature in favor of the company. I would like to enhance my skills in the HR department to lead in the best way and to seize good opportunities. Kindly guide me with some HR policies and Performance Management System (PMS) formats specific to the advertising agency industry. Thank you once again.

Regards, Preety

Hi, Ok, got it. You shouldn't have signed an undated blank bank cheque favoring the company. You are not a fresher, and they are not going to provide any training for you. Please be very cautious, or you might get entangled in issues in the future.

Job Description for Business Development Executive (BDE)

With regard to the job description (JD) for Business Development Executive (BDE), sit with the marketing team and gather information about the roles and responsibilities of that position. Just sharing some points for you to get an idea:

- Helping customers with their queries and advising them on the purchase of products and services
- Building and maintaining long-term business relations with customers
- Gathering customer feedback via phone calls and emails
- Conducting market research and identifying new business opportunities
- Creating and maintaining a database of potential customers
- Making outbound calls and sending promotional emails
- Staying up-to-date with the company's products and services