Professional Certificate Program in Marketing & Sales Management from IIM Kozhikode

The programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived to provide specialised learning in the specific business function. Delivered through a combination of in-campus modules and live interactive learning mode, the programme offers a range of foundation, advanced and integrative courses in the specific functional area for working executives to build specialised competency in Marketing Management.

  • Learn through Real-Life Examples/Case Studies - Pedagogy comprising real-life examples and case studies by experts across different industries that will allow you to relate to your actual work scenario
  • Opportunity to learn from one of the top ten Indian B-schools
  • One-week campus immersion - Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India
  • IIM Kozhikode Alumni status
  • Student privileges like E-library access
  • Rich peer-group learning (an average experience of nine years of previous batches' participants)
  • Live & Interactive Anywhere learning - Learn anytime, anywhere without any complicated hardware or software installations required.

  • Faculty

    Dr. Sreejesh S.

    Ph.D., M.Phil, MBA, MA (Economics)

    Dr. M. Geetha

    Ph.D. (IIT Madras)


    • Role of Marketing Research for Better Marketing and Sales Decision Making
    • Marketing and Sales Analytics
    • Data-driven Insights in Marketing and Sales
    • Marketing Mix Modeling
    • Developing Marketing and Sales Dashboard
    • Sales Forecasting and Models
    • Product Analytics
    • Understanding the Marketing Potential through Data
    • Product Potentiality and Feasibility Analysis
    • Customer Analytics for Better Marketing and Sales
    • Developing Branding Strategies and Plans
    • Digital Marketing Analytics
    • Marketing Strategy
    • Emerging Trends in Understanding Consumers
    • Customer Relationship Management
    • Customer Experience Management
    • Selling
    • Sales Force Management
    • Sales Force Compensation
    • Sales Territory
    • Key Account Management
    • Negotiation and Influencing
    • Design Thinking

    In-Campus Component

    The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

    Course Snapshot
    Work Experience3 - 30 Years
    Duration of the Course12 Months
    Schedule of ClassesSundays from 02.30 p.m. to 05.45 p.m. IST (3 Hours)
    Starts12 December 2021




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