Professional Certificate Program in Marketing & Sales Management from IIM Kozhikode

The programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived to provide specialised learning in the specific business function. Delivered through a combination of in-campus modules and live interactive learning mode, the programme offers a range of foundation, advanced and integrative courses in the specific functional area for working executives to build specialised competency in Marketing Management.

Learn through Real-Life Examples/Case Studies - Pedagogy comprising real-life examples and case studies by experts across different industries that will allow you to relate to your actual work scenario

Opportunity to learn from one of the top ten Indian B-schools

One-week campus immersion - Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

IIM Kozhikode Alumni status

Student privileges like E-library access

Rich peer-group learning (an average experience of nine years of previous batches' participants)

Live & Interactive Anywhere learning - Learn anytime, anywhere without any complicated hardware or software installations required.

Faculty

Dr. Sreejesh S.

Ph.D., M.Phil, MBA, MA (Economics)

Dr. M. Geetha

Ph.D. (IIT Madras)

SYLLABUS

Role of Marketing Research for Better Marketing and Sales Decision Making
Marketing and Sales Analytics
Data-driven Insights in Marketing and Sales
Marketing Mix Modeling
Developing Marketing and Sales Dashboard
Sales Forecasting and Models
Product Analytics
Understanding the Marketing Potential through Data
Product Potentiality and Feasibility Analysis
Customer Analytics for Better Marketing and Sales
Developing Branding Strategies and Plans
Digital Marketing Analytics
Marketing Strategy
Emerging Trends in Understanding Consumers
Customer Relationship Management
Customer Experience Management
Selling
Sales Force Management
Sales Force Compensation
Sales Territory
Key Account Management
Negotiation and Influencing
Design Thinking

In-Campus Component

The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

Course Snapshot
Work Experience	3 - 30 Years
Duration of the Course	12 Months
Schedule of Classes	Sundays from 02.30 p.m. to 05.45 p.m. IST (3 Hours)
Starts	12 December 2021

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