following are the sample KRAs of various key positions:
HR & Administration:
KRA 1: Recruitment & Selection
Recruitment: Reduce Average time taken to fill vacancies by 15%. Reduce Average cost per recruit by 10%
Selection: Finalize selection in 5 weeks for each individual position
KRA 2: Workplace Management
Labour Turnover: Reduce the labour turnover by 20%
Benchmark total HR costs externally.
Reduction in absenteeism per employees
Increase in employee satisfaction
Talent retention and turnover ratio.
KRA 3: Safety and Health Workplace
Reduce workplace accidents by 10%
KRA 4: Building capabilities and organizing learning
All workforces below middle management should receive a minimum of 4 days training.
Maximize induction training. Maximize training workshops
Training needs analysis & Competencies development.
KRA 5: Performance Management
Managing Employees through KRAs
Achieve 100% performance appraisals against total employees.
KRA 6: Reward Management
KRA 7: Effective HR management systems, support & monitoring
KRA 8: Monitoring employee deployment
KRA 9: Compensation and benefits.
KRA 10: Employee Relations
Employee satisfaction index
KRA 11: Statutory Compliance
KRA for Administration:
KRA 1: Records Management
KRA 2: Filing
KRA 3: Administrative Support
KRA 4: Internal Customer relations
KRA 5: Equipment maintenance
KRA 6: Scheduling
KRA 7: Project Support
KRA 8: Safety & Health Management
KRA 9: Vehicle Management
KRA 10: Visitor Protocol
KRAs for Manufacturing /Production:
KRA 1: Delivery
Minimize downtime. Timely completion of jobs.
Meet annual production target as per expected cycle time.
KRA 2: Resource Utilization / Review resource requirements
Maximizing quality of product, efficiency of production and maximize production rates. Compliance of corporate policy norms.
Maximize plant efficiency through teamwork and innovation
KRA 3: Operational costs.
Reduction in operating costs.
Minimize the inventory levels. Minimize the scarp level/wastage reduction. Control overhead expenditure. Stock Control.
KRA 4: Implementation of best manufacturing practices / quality control programmes, newer management techniques such as ISO, TQM, Six Sigma, etc. Application and acceptance of new technology. Shop floor improvements.
KRA 5: Customer Satisfaction
KRA 6: Good working conditions / House keeping / Safety – Health environment. People Management & Labour relations.
KRA 7: Product development.
KRA 8: Preventive maintenance of the plant.
KRA 9: Productivity: Improvement of process. Per Employee productivity increase initiatives.
KRA 10: Record Keeping.
KRAs for MMG (Purchase/Stores):
KRA 1: Reduce on-hand inventory to the lowest feasible levels consistent with customer service objectives. Planning delivery of indigenous and imports items to minimize the inventory cost like casting, fabrication, sub assembly, etc.
KRA 2: Reduce materials costs to the lowest levels consistent with quality objectives. Cost saving budgeting and targeting.
KRA 3: Develop statistical methods to estimate future materials requirements.
Assessing project material requirements and designing purchase schedule.
KRA 4: Purchasing policy and planning.
Development & implementation of key procurement strategies.
Formulating budget for timely procurement of spares & materials.
KRA 5: Outsourcing strategy / development / management
KRA 6: Zero production losses due to material shortages.
Timely delivery of goods at the respective sites.
KRA 7: Stock audit to ensure reconciliation of physical stocks.
KRA 8: Developing & negotiating with suppliers for obtaining timely procurement of materials at favourable commercial items.
KRA 9: Assessment of performance of the vendors.
KRA 10: Logistics operations.
KRA 11: Introducing innovative initiatives in operations.
KRAs for Sales & Marketing:
KRA 1: Order booking & Target achievement
Revenue: Achieve & exceed revenue targets.
KRA 2: Net profitability by various products
Increasing the profit margin of company.
KRA 3: New Customer development / developing new markets
Increase market share from ___% to ____ %.
Increase market penetration from ___% to ____ %.
Increase customer satisfaction from ___% to ____%.
New Business acquisition
KRA 4: Customer service / diversification. Customer retention.
Retrieve customers, which have been lost by the company.
KRA 5: Plan and implement marketing strategy, including advertising and PR.
Monitor and report on market and competitor activities.
Organizing exhibitions and special sales promotion events.
Liaison with design agency for management and implementation of collateral / promotional objectives.
Promotional strategy – Innovative promotional techniques.
KRA 6: Reduce outstanding from x days/months to y days/month.
Reduce bed debts at least Rs._______.
KRA 7: Budget preparation / sales expenditure.
KRA 8: Oversee product marketing.
KRA 9: Territory Management.
KRA 10: Sales forecasting. Market research.
KRA 11: Agency Relations.
KRAs for F&A:
KRA 1: Costing: Cost of production, tooling costs, man hour rate
KRA 2: Recovery of outstanding
KRA 3: Standard Audit policy, Internal Audit.
KRA 4: Preparation / operation of budgets. Revenue / capital budget.
KRA 5: Statutory Company Administration (CS roll)
Statutory books. Regulatory reporting.
KRA 6: Manages the financial performance of each unit.
Funds management, working capital & cash management.
KRA 7: Direct and Indirect taxes.
KRA 8: Variance analysis to determine difference between budgeted figures & actual expenditure and implementing corrective actions.
KRA 9: Accounts & Finance: Physical verification and reconciliation of stock. Consolidation of RO / sites accounts in time.
KRA 10: Implementation of ERP systems.
KRA 11: Banking operations
KRA 12: Management Information
KRA 13: Cash flow forecasting
KRA 14: Financial records.
KRAs for Quality:
KRA 1: Minimization of rejection & rework.
KRA 2: Standardization for goods and work inspection.
Inspection activities within the reasonable time frame.
KRA 3: Customer’s acceptance.
Establish quality standards & implementing quality control requirements of the customers.
KRA 4: Develop and implement quality management strategy and plans.
Quality related business initiatives like ISO, Six Sigma, OSHAS, etc.
Implementation of quality plan for RM, WIP, FG, etc.
Develop quality plan for new products.
KRA 5: Validation of process, instruments, methods, etc.
KRA 6: Quality assurance for the projects and the manufacturing set up.
KRA 7: Evaluation of new suppliers and vendors.
KRAs for Site Engineering – Project Management:
KRA 1: Vendor Management
KRA 2: Contract Management
KRA 3: Managing Resources
KRA 4: Process engineering and service improvement.
KRA 5: Cost Control
Ensure targeted net profits on Projects.
KRA 6: Project implementation within set time and cost budget.
Deliver projects with the required quantity.
KRA 7: Planning of projects and evacuation infrastructure from concept to commissioning.
KRA 8: Detailed engineering and documentation for projects.
KRA 9: Customer relation.
KRA 10: Collections.
KRAs for Plant Head:
KRA 1: Production target optimizing man and machine.
KRA 2: New Project implementation.
KRA 3: Cost reduction
KRA 4: People & performance management
KRA 5: Review resource requirements
KRA 6: Increasing the market share and overall growth of the company.
KRA 7: Formulating annual business plan of the organization.
KRA 8: Development of new products / market.
KRA 9: Increase plant capacity.
KRA 10: Profitability accountability: achieving the set target and assuring profitability by managing sales, stock and increasing performance level.
KRA for R&D / Product development:
KRA 1: Minimize purchasing costs.
KRA 2: New Product development & Testing.
KRA 3: Value engineering & innovative solutions
KRA 4: Preparation of SOP’s. Authorize all documents for development of new product. Preparation of technical documentation and resolve product problems.
KRA 5: Define specifications of all the instruments & research materials for conducting the experiments.
KRA 6: Evaluate competitors offerings technically & commercially.
KRA 7: Working out on budget (manpower and machineries required for department).
KRA 8: Analysis of customer requirements.
KRA 9: Plan and estimate development activities. Hold reviews to validate designs & analysis.
KRA 10: Coordinate with the factory and suppliers for product development.
KRA for General Management:
KRA 1: Internal operations.
KRA 2: Market development
KRA 3: Profitability
KRA 4: Organizational structure
KRA 5: Assets & Liability management
KRA 6: Board of Directors relationship
KRA 7: Productivity
KRA 8: Financial Strategy
KRA 9: Business Development
KRA 10: Technology
KRA 11: Customer satisfaction
KRA 12: Community relations
KRA 13: Regulatory compliance
24th June 2008 From India, Vadodara