Both are equally important to the organization.
You need marketing to sell what HR helps/ supports to produce.
You need HR to produce what the market wants , so marketing
can sell / satisfy the needs / wants of the market.
There is a perception that marketing is more important, because
-it has a higher profile
-it is more visible
-its impact on the organization--like sales / profit/branding
etc is visible / felt through the organization.
-is associated strongly with corporative objectives/strategies
-is much more closely aligned with company strategy.
HR's perception is one of backroom role
-even though it is equally/ closely related to company strategy,
its impact is not visible.
ALL THESE PERCEPTIONS TEND TO PRESENT
MARKETING AS MORE IMPORTANT THAN HR,
WHEN IT IS NOT.
YOU MUST REMEMBER , THAT,
MARKETING ITSELF IS RUN BY HR [ HUMAN BEINGS]
8th May 2006 From India, Mumbai