Mr. Victor is the marketing manager, looking after two sensitive products-Max and Priya (both are luxury soaps) - produced by Hindustan Trading Company. After a service of fifteen years, Mr. Victor now enjoys the second position in the marketing department of his company.
Recently the company introduced a new soap for the elite class of customers. It was launched in all the big cities of India, under the overall supervision of Mr. Victor.
Mr. Victor now travels twenty days a month and works for fourteen hours a day. His work is well appreciated by the chairman of the company. And was also rewarded with three direct increments.
As an obvious result of this new development, Mr. Victor now looks after all three sensitive soaps. Looking at his dashing approach to marketing, the company’s chairman now wants to give him the additional responsibility of an ‘international launch’ of these products.
Unfortunately, Mr. Victor is now suffering from high blood pressure and has gone for medical treatment. Although he is on leave now, he has to resume his duties within a week. As per the doctor’s advice, Mr. Victor was supposed to take one month’s rest.
Mr. Victor’s wife works in the government department and they are blessed with two school-going sons.

Required: What is your advice for Mr. Victor?

From India, Mumbai
Dinesh Divekar
Business Mentor, Consultant And Trainer
Learning & Teaching Fellow (retired)
Sr.manager - Hr&admin

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Obviously Victor needs rest. Health is wealth. He has to make a request with the Chairman of the Company with necessary medical documents. Company to consider his request favourably.

Alternatively if Victor can guide his subordinates from home then he can request for WFH option for time being.

At any case employer should show some consideration for Victor considering his performance and loyalty.

If the above things not happen Victor can proceed with resignation. He will another job later but not life.

From India, Madras
Dinesh Divekar

Dear member,

A learned member, Mr VM Lakshminarayan has replied to the question asked in the case study. Nevertheless, if read between the lines, the case study brings forth a few aspects of the organisation's culture. These are as below:

a) If Mr Victor was already handling "two sensitive products", then why was he also given the responsibility to launch a new product? Why the organisation could not groom someone to get into the shoes of Mr Victor?

b) The organisation did not groom someone to handle "two sensitive products", because an organisation of this type relies heavily on a person rather than the system. The case study brings out a person-oriented culture.

c) To make the product(s) successful, if Mr Victor, travelled for 20 days a month and also worked for 14 hours a day, then why nobody noticed his overworking? Why was HR silent? Why did HR not step in? Was HR laid back in that organisation?

d) Notwithstanding giving responsibility to handle "three sensitive products" to a single person, if the Chairman wishes to give the responsibility of handling international marketing to the same person, then it shows that the Chairman wishes to treat Mr Victor as a milking cow. However, there are risks associated with overmilking. Probably, the Chairman did not take into account these risks.

e) Taking success in the Indian market for granted, the Chairman wishes to launch the same product in the international market. However, the decision could prove wrong also. This is because domestic marketing and international marketing are different. What worked in India, may not work in other countries. Products are launched after a deep study of the market and customer preferences. What if the product fails in other countries? Let us not forget that two giant car companies from the USA failed miserably and wound up operations in India! A prominent dairy-products manufacturing company from Europe entered and then withdrew from the Indian market several times. If the product fails, then the profit made in India could be wiped out because of the losses in some other country (or countries). In that case, will Mr Victor be blamed for his failure?

More than the primary issues, there are several secondary issues in this case study!


Dinesh Divekar

From India, Bangalore

As the poser of the question decided to be Anonymous, I wonder whether it is a question raised by a student! If so, we should be encouraging the student to give his/her views before 'spoon feeding'' with our answers.

It is nearly a fortnight since our experts have answered and there is no response from our anonymous question raiser!!

From United Kingdom

If you are knowledgeable about any fact, resource or experience related to this topic - please add your views.

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