Dear ALL, I want to create a Customer Satisfaction Survey Format to send to my customers
We are Tier - I supplier to Automobile OEM companies both 2 wheeler and 4 wheller.
Can anyone support me?

From India
Dinesh Divekar
Business Mentor, Consultant And Trainer

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Dinesh Divekar

Dear Job771982,

If your company is a Tier-I supplier to the Automobile OEMs, then they must have developed a scorecard for their suppliers. They must be sharing the scorecard related to your company every month or quarter. The score is generally measured on three important factors viz., quality, cost and delivery. The additional factors are responsiveness to the suggestions, suggestions given by the supplier for the product or process improvement and so on. Therefore, if you work on the scorecard, then it is more than sufficient. You do not have to send any satisfaction form over and above their scorecard.

Nevertheless, there is no need to ask for feedback from the customer as the representatives of OEMs could be making inspection visits to check your quality management practices. Their inspection report naturally gives insight into the scope of improvement.

Lastly, why ask the external customers? What about your internal customer satisfaction? How do you measure the quality at various levels that decide customer satisfaction? Does your company practise Six Sigma? What is the level your company has achieved? What is your present PPM? What efforts your company has made to achieve "zero PPM"?

Customer satisfaction in manufacturing companies begins with supplier or vendor satisfaction. Have you measured the satisfaction of your suppliers/vendors?

I have asked so many questions because I conduct training programmes on "Supply Chain Management", Inventory Management, Vendor Management, Quality Management and so on. Feel to contact me if you wish to conduct the training programmes on these subjects.


Dinesh Divekar

From India, Bangalore

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