In today’s digital-driven world, using traditional methods of recruitment is not enough to obtain the best employees for your required position. Traditional recruitment methods such as putting out job vacancies or word-of-mouth recruiting can be effective, however, you need to utilize social media if you’re looking to get with the times and drastically improve your hiring process. Social media recruiting is essentially using social media sites such as Facebook, LinkedIn, Twitter, etc to search and screen out the most compatible candidates for your required position(s). It allows you to access a whole different pool of candidates that traditional methods cannot.
Did you know that over 90% of recruiters use social media sites in their recruitment process?
Now that we’ve got your attention, here are 3 surprising benefits of social media recruiting:
Personal engagements with candidates:
A significant advantage of social media recruiting is that it allows you to interact with candidates in a more intimate way. You can alleviate the awkwardness of face to face interviews by interacting with candidates beforehand through direct messages or comments. This “breaks the ice” in a way and allows you and your candidate to be more comfortable during interactions. You don’t have to go out of your way and directly message them, instead, post engaging content that persuades them to comment and interact with your company. Increased engagements with candidates can assist you in learning more about them and vice versa. This ensures trust on their end and will encourage them to apply for your jobs or refer them to others.
We all know how vital it is to find ways to spend the least amount on the largest benefit for the success of a business. Social media recruiting helps in this as it is less expensive compared to traditional recruiting. LinkedIn, the world’s most popular social media recruitment site is free to set up. Even its paid services like talent search tools are affordable, which when utilized correctly can drastically improve your hiring process through in-depth screening. Not only does social media reduces recruitment expenses, but it also decreases the number of man-hours needed for executing your hiring process.
Effectively screens candidates:
Arguably the most challenging part of recruiting is seeding out good candidates from poor ones. Every resume looks presentable, however, the trick of effective recruiting is to go more in-depth and derive other factors that can make a candidate stand out from the rest. Social media hiring allows you to screen out candidates before contacting them by analyzing their behavior. For example, if a candidate posted offensive content in the past or their interactions doesn’t align with your company’s core beliefs, then you can easily the same time by eliminating them as a potential employee. Using social media gives you insight on a candidate’s authentic behavior, not the front they will likely put up in order to get the job during interviews.
Social media is not just for entertainment and leisure; it can also be used as an effective recruiting tool to amplify your hiring process. From saving time and money from traditional recruitment methods to increased personal engagements, social media recruiting brings an array of benefits that makes it a must for all companies to incorporate in their HR/recruitment practices.