To design the KRAs for any designation, whether for Digital Strategist or otherwise, we need to know the details of the work done at that department. Without this information, it is not possible to design the KRAs.
Earlier, I have given my exhaustive reply on KPIs and KRAs. You may click the following link to refer it:
Though the heading of the heading is for IT companies, the reply is applicable to all the type of industries. In the above link, you will find several other links. Go through all the links patiently. It will improve your awareness of the subject.
Sample KPI and KRA Manual: - If you wish to know the structure of format of the KPI and KRA Manual, then you may click the following link. The Excel Workbook has multiple sheets. Each sheet has KRAs for various functions. Though these are not related to your industry, overall these will give you idea the format, structure and design of the manual.
For further doubts, you may call me on my mobile number.
23rd August 2016 From India, Bangalore