Once upon a time, there was a railroad express clerk
in Minnesota. He was a nice young man to work every day,
doing his job. One day, he received a large box of watches
that were to go to the local jeweler. However, the jeweler did
not want them. The young express clerk contacted the distributor
who had sent the watches in the first place, but he did not want
them back because the return postage was too expensive.
The railroad clerk had a problem. What was he going to do
with the box of watches? An idea dawned on him, and he devised
a creative solution by drawing pictures of the watches, adding
written descriptions of them, and putting together a small catalog
of watches. He then sent the catalog to other railroad clerks. In
just a few weeks, they bought all the watches he had. His catalog
plan was so successful that he ordered more watches and enlarged
the catalog.
The clerk's name? Sear. His catalog? Sears, Roebuck, and
Company. Sears turned his problem into opportunity and became
one of the most successful men in America.
From India, New Delhi
421in Minnesota. He was a nice young man to work every day,
doing his job. One day, he received a large box of watches
that were to go to the local jeweler. However, the jeweler did
not want them. The young express clerk contacted the distributor
who had sent the watches in the first place, but he did not want
them back because the return postage was too expensive.
The railroad clerk had a problem. What was he going to do
with the box of watches? An idea dawned on him, and he devised
a creative solution by drawing pictures of the watches, adding
written descriptions of them, and putting together a small catalog
of watches. He then sent the catalog to other railroad clerks. In
just a few weeks, they bought all the watches he had. His catalog
plan was so successful that he ordered more watches and enlarged
the catalog.
The clerk's name? Sear. His catalog? Sears, Roebuck, and
Company. Sears turned his problem into opportunity and became
one of the most successful men in America.
From India, New Delhi
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