Hello All,
I am a fresher and I am working on a project related to employer branding for campus engagement programme. The company is a reputed one but it is quite disconnected from the college. Hence it wants to increase its presence and brand itself in leading IITs and B Schools.
Can you please provide valuable insights regarding how to go about it (For eg : float more and more case study competitions like Mahindra War room etc)
PS : Budget shouldn't be an issue. But the company wants to launch and showcase its presence in the leading Tech and B schools in the near future

From India, Delhi

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Dinesh Divekar

Dear Lucky,

My comments on your post are as below:

a) "Employer Branding" is a far more serious activity. This cannot be delegated to fresher like you. Nothing wrong in delegating also. Nevertheless, the person who gave this assignment should have given basic guidelines. Have the guidelines been given? If yes, then you may share with this forum.

b) Branding is a part of marketing. Do you have exclusive department for marketing? If yes, then to take inputs, your HOD should have approached Head Marketing of your company. Instead of consulting in-house, why you have raised this query directly in the public forum?

c) Have you read books of branding or marketing? If not, I recommend you doing so. You need to have conceptual clarity as far as concept of branding is concerned. Lest, your work will be superficial. If you read books then possibly you might not need suggestions from others.

Earlier, I had written article on Role of HR in Brand Management. It was published in Times Ascent. Now the link is expired. However, I had uploaded the article on my blog. You may refer the following link to refer it:

All the best!

Dinesh Divekar

From India, Bangalore

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