Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves, “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.

Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food. One mother was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at

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From India, Gurgaon
Dinesh Divekar
Business Mentor, Consultant And Trainer
A.K. Gupta
Oh&s Consultant (mumbai Area)
Workplace Assessment And Training
Retired From Air India
+1 Other

Dear doortrainingindia,

The story that you have quoted is more appropriate for "Marketing Management" or "Market Research". It is not suitable for accountability.

The dictionary meaning of the word accountability is "the fact or condition of being accountable; responsibility" whereas dictionary meaning of the word accountable is "required or expected to justify actions or decisions; responsible".

Philip Kotler's book on Marketing Management is considered as bible of marketing management. He has written that the first lesson of marketer is to fulfil the unfulfilled need or partially fulfilled need of the market. What two mothers did was exactly the same. The need existed in the market and they stepped in to fulfil it.

One of the sentence of your story says that "Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food".

Instead of ownership, the right word you should have used in the above sentence is "they decided to avail it of".

In USA, these instances are not isolated. Ray Croc started his first Quick Service Restaurant (QSR) in 1952. He succeeded because a need for fast food existed in the market. Later on it became world famous chain called as McDonald.

Accountability is to take ownership of one's actions or decisions. Company is accountable for the safety of their product, journalist is accountable to the readers to provide authentic information and so on.

Right now case of adulteration of Maggie Noodles is raging in India. Had the company accepted the adulteration of their product in early stage of the controversy and withdrawn the product, journalists would not have blamed Nestle for lack of accountability. Rather they defended their action.

When some political party suffers defeat in the election, the leaders accept the responsibility for their failure and resign. Aftermath of recently held parliamentary election in UK is case in point.

Final comments: - Gentleman/gentlewoman be cautious while writing article(s). You should have checked the dictionary meaning and then written the article. I doubt the person who has written this article has read books on marketing management. There is a clear mismatch between the example given and what is written in the later part of the blog. Hardly, this is expected from a training company!

Lastly, for a training MNC, why the need was felt to promote the blog through this forum? This forum is not for promoting one's blog. This forum is for providing solutions to the HR issues that are raised by the junior members. How many times you have given solution to the queries from the needy members?


Dinesh Divekar

From India, Bangalore
It's more of "Creating culture of encashing opportunities".... Starts with 'home made baby food making a brand'; & goes upto 'marketing a training website over online forum'....
Not that there is anything wrong in it; Actually you have succedded in it, as I have looked through your website... :-)
The term "Culture of Accountability" is surely catchy & different, but frankly the article did not relate or encouraged me to look further into it... The term seems made up!
I sincerely feel that a training institute based in Delhi, India could easily have found a more suitable example in local context. In India, people have not yet crazed by organic baby food.... It's already naturally & easily available here. This example seems coming directly from the books of 'Partners in leadership'.
I do not put any further suggestions, as I don't think this post is worth any more of my attention on this forum!
Best Regards,

I find that quite a few people put up their queries which are not written properly and there are a lot of spelling and grammatical mistakes or non-standard abbreviations are used. It appears they don't even read what they have written before posting it. It gives an impression that they are casual in their approach to issues. One should be careful while posting anything in this useful forum.
I would like to provide the definition of "Accountability" as follows.
Accountability: The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner. It also includes the responsibility for money or other entrusted property.
A.K. Gupta

From United States, Des Plaines
Dear Members,
I would like to take further the points raised by Mr Nathrao.I fully agree with him that in many cases the original poster disappears while we are deliberating on the subject.I have a suggestion in this respect.The forum should have some mechanism by which the original poster is contacted after a specific time period and asked about the latest status and which solution did he/she finally implement.This would give us an excellent feedback and help us evaluate ourselves.Actually the problems expressed here are in a way real life case studies which any management practitioner would love to solve.The secret of Harvard Business School student becoming most sought after is that an average student over there solves over seven hundred case studies as part of his syllabus !

From India, New Delhi
I am having trouble understanding just what relevance this has to HR?? Can someone please enlighten me. It would appear that this needs to be moved to the Cite Sales and Marketing community.
From Australia, Melbourne
Dear friends,
It's been a week since I had put forth the basic flaw in the post. The story mentioned is evidently unfit to be included as example of culture of accountability. After my post, several other senior members also put forth their views. One senior member has expressed the suitability of the post on this forum itself.
Notwithstanding the divergent views expressed by the learned members, the poster has remained incommunicado. Propriety from any poster, especially from a Training Company demands reverse communication. However, the poster has spoken through silence.
Not taking cognizance of the views expressed by the seniors casts unflattering light on the poster's high-handedness. This is the problem with the training industry. There is proverbial darkness beneath a lamp and the poster has proved it with committedness!
Dinesh Divekar

From India, Bangalore

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