There could be a gap in projected growth and actual growth due to several reasons. Demand in the market depends on several factors like international economics, crude oil prices, national political scene, economic policies of the political party in the power, activeness of competitors, technological advancement and so on.
Strategic planning helps in bridging this gap. Strategic planners use tools like Porter's 5S Analysis, SWOT Analysis, McKinsey's 7S, scenario planning, environment analysis etc and try to visualise the future. Not every strategic planner succeeds in predicting the future accurately.
Look at the companies like Microsoft, Dell, Yahoo etc. These one time blue-chip companies are today's stragglers. This happened because of the poor strategic planning.
One more major area is Enterprise Risk Management (ERM). Leadership lies in identifying the future risks of the company and obviating them. How can every company succeeds in doing this?
I conduct the training programmes on Strategic Leadership and Enterprise Risk Management (ERM). If you wish to avail of my services then you may approach me.
Dinesh V Divekar