You have to mention upfront why anyone should attend such a training. There are so many training's available in the market, sometimes for the free one also it becomes difficult. Specify what is so unique about your training and how the students would be benefited from the same. Be as specific as you can yet clear enough to highlight each USP of your training.
All the best !!
Actually we belong to IT company and apart from several services, we also provide the Training to MCA final year or B.tech students. There are labs where training is imparting on different different training modules and if they perform well, we give them placement in our own company.
Because generally, MCA final year students require such training. It is related to different different technology like dot net, Embedded linux etc.